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User Authentication – Festival Mobile App

A feature of the festival mobile app allowed fans to create their own schedules and share their favorited sessions. These extra interactions were reserved for only fans that had used our sign up/login portal. After analyzing behavioral data we found that signups were low. Β The eventual conclusion was that the existing flow of signing up was confusing our fans. Below is the updated design and flow.

Please note this is only a subset of the entire flow. Not shown: error messages, confirmations, etc.

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